Wilkinson Growth Partners

What Is Fractional Business Development—and Why It’s the Secret Weapon Your Business Needs

If you’re a founder or business owner wearing too many hats, you’re not alone. Growth is often the biggest goal—and the biggest challenge. That’s where fractional business development comes in.

A fractional business development expert is a seasoned pro who steps into your business part-time or on a project basis to drive revenue, forge partnerships, and open doors to new markets—without the full-time cost of a salaried executive.

Here’s what a fractional BD expert can do:

• Develop and execute strategic outreach campaigns
• Represent your company at events, meetings, or online
• Build and nurture referral networks
• Uncover partnership and sponsorship opportunities
• Set up lead generation systems and follow-ups

You get executive-level strategy and execution, but without paying a six-figure salary. This is ideal for growing businesses that:

• Don’t have the budget for a full-time VP of Sales or BD
• Want to test new markets or services before scaling
• Need more visibility, leads, and revenue—but don’t know where to start

Fractional business development is flexible, efficient, and powerful. If you’re stuck in a growth plateau, it might be time to stop trying to do it all yourself—and bring in a pro who can accelerate your success.